New "Glocal"

The pandemic has already had a massive impact on global trade and just-in-time supply chains, fueling the criticism of global sourcing that climate activists have been raising for some time.

The food trend, now dynamized by war, which reflects the desire for a new, more meaningful relationship between locally produced and globally imported food, will develop into future-proof guidelines for the food industry.

New Glocal, not only takes into account local and global aspects, but also gives them a new hierarchy. Not the cheaper price, but the regional availability is becoming the primary criterion for whether food is imported or not. And where the food trade continues to rely on international imports, the rules of the game will gradually change.

Trend forecast: The trend towards glocalization is being driven by strong dynamics: The ecological consequences of a ruthlessly globalized food industry are becoming increasingly important to public awareness. The first failures and shortages during the pandemic already showed the dependencies on globalized supply chains and their fragility. And geopolitical crises make the vulnerability of the system even more painfully obvious.

New Glocal will therefore not be a passing trend, but a harbinger of the next stage of evolution in global food production, which will be characterized by a new focus on regionality and sustainable management with resilient interconnections to supra-regional and global structures.

Step by step, this will also lead to a realignment of the range in supermarkets, but also to the expansion of international direct sales.